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    The Wallet Allocation Rule: Winning the Battle for Share PDF




    by Timothy L. Keiningham : The Wallet Allocation Rule: Winning the Battle for Share

    ISBN : #111903731X | Date : 2015-02-02

    Description :

    PDF-161df | Customer Loyalty Isn’t Enough. Grow Your Share of Wallet!  The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach–the Wallet Allocation Rule–t… The Wallet Allocation Rule: Winning the Battle for Share


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    [Pub.53Ics] The Wallet Allocation Rule: Winning the Battle for Share PDF | by Timothy L. Keiningham


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