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    The Strategy of Desire PDF




    by Ernest Dichter : The Strategy of Desire

    ISBN : #1614273472 | Date : 2012-09-05

    Description :

    PDF-378e0 | 2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the “father of motivational research.” Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business – in particular to the study of consumer behavior in the mar… The Strategy of Desire


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    [Pub.41KRf] The Strategy of Desire PDF | by Ernest Dichter


    The Strategy of Desire by by Ernest Dichter

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