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    Strategic Marketing Management: A Means-End Approach PDF




    by Mark E. Parry : Strategic Marketing Management: A Means-End Approach

    ISBN : #0071372229 | Date : 2001-12-26

    Description :

    PDF-82a94 | Strategic Marketing Management provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a “first-mover” strategy, navigate a brand extension, set priorities when establishing brand meanings, and more. Whether branding new product lines or mana… Strategic Marketing Management: A Means-End Approach


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    [Pub.65FpQ] Strategic Marketing Management: A Means-End Approach PDF | by Mark E. Parry


    Strategic Marketing Management: A Means-End Approach by by Mark E. Parry

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