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    Services Marketing, 2nd Edition PDF




    by Mary Jo Bitner : Services Marketing, 2nd Edition

    ISBN : #0071169946 | Date : 2000

    Description :

    PDF-cd263 | Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web…. Services Marketing, 2nd Edition


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    [Pub.31zGC] Services Marketing, 2nd Edition PDF | by Mary Jo Bitner


    Services Marketing, 2nd Edition by by Mary Jo Bitner

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