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    The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF




    by Claes Fornell : The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference

    ISBN : #0230604064 | Date : 2008-11-25

    Description :

    PDF-5eb31 | In our service economy, the most important asset is tough to quantify: a company’s relationship with its customers. In this must-read examination of customer relations, Claes Fornell draws out a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and includin… The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference


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    [Pub.95Ani] The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference PDF | by Claes Fornell


    The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference by by Claes Fornell

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