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    Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF




    by Paul Temporal : Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management

    ISBN : #0471846155 | Date : 2001-05-22

    Description :

    PDF-8ad0d | Provides a fresh, international perspective on building customer relationships and building brand equity Customer relationship management (CRM) is one of the hottest topics in strategic branding worldwide, and, as the authors of this groundbreaking book demonstrate, the most innovative CRM techniques are developed at transnational corporations challenged with maintaining relationships with an ethn… Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management


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    [Pub.86EnQ] Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management PDF | by Paul Temporal


    Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management by by Paul Temporal

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