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    Marketing Strategy and Competitive Positioning PDF




    by Graham J. Hooley : Marketing Strategy and Competitive Positioning

    ISBN : #0133712532 | Date : 1998-03

    Description :

    PDF-502ac | This second edition extends the scope of the original book to cover new developments in strategic thinking. It serves to meet the need for an up-to-date understanding of the meaning and scope of marketing strategy and a framework to manage the critical issues of market choice and competitive positioning. In particular, it draws attention to how organisations are defining marketing as a strategic f… Marketing Strategy and Competitive Positioning


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    [Pub.05Mwz] Marketing Strategy and Competitive Positioning PDF | by Graham J. Hooley


    Marketing Strategy and Competitive Positioning by by Graham J. Hooley

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