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    Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF




    by Laurence Vincent : Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

    ISBN : #0793155606 | Date : 2002-10-18

    Description :

    PDF-a1fc7 | Why do Coke, Nike, and Apple inspire so much loyalty among consumers? Laurence Vincent explains how smart marketing professionals can emulate these companies to build lasting brand allegiance. Coke, Martha Stewart, Ralph Lauren, and Hallmark engender tremendous devotion, sometimes almost a cult following, among consumers. To create this kind of loyalty, these brands express consistent values and … Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy


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    [Pub.21Wam] Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy PDF | by Laurence Vincent


    Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy by by Laurence Vincent

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