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    The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF




    by Dilip Soman : The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)

    ISBN : #1442650435 | Date : 2015-08-07

    Description :

    PDF-88c1e | Most organizations spend much of their effort on the start of the value creation process: namely, creating a strategy, developing new products or services, and analyzing the market. They pay a lot less attention to the end: the crucial “last mile” where consumers come to their website, store, or sales representatives and make a choice.In The Last Mile, Dilip Soman shows how to use insights fro… The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing)


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    [Pub.18rmY] The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) PDF | by Dilip Soman


    The Last Mile: Creating Social and Economic Value from Behavioral Insights (Rotman-UTP Publishing) by by Dilip Soman

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