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    International Marketing Strategy: Analysis, Development and Implementation PDF




    by Chris Phillips : International Marketing Strategy: Analysis, Development and Implementation

    ISBN : #1861522207 | Date : 1994-10

    Description :

    PDF-83951 | This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis – including trading environment, market considerations, research and opportunities; development – including planning, standardization, entry strategies; and implementation – including product strategy, international communication, dis… International Marketing Strategy: Analysis, Development and Implementation


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    [Pub.70MDx] International Marketing Strategy: Analysis, Development and Implementation PDF | by Chris Phillips


    International Marketing Strategy: Analysis, Development and Implementation by by Chris Phillips

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