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    Brand Warriors PDF

    : Brand Warriors

    ISBN : #0006388922 | Date : 1998-10-01

    Description :

    PDF-7ffc0 | Invaluable insights into the nature of brands and branding by some of the most successful and high-profile names in the business. * The companies rated by marketers as the rising stars for the future are those with very clearly positioned, confident corporate brands. * This series of essays by top names in the business clearly indicates that nothing is as important as managing the brand — if th… Brand Warriors

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