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    Brand Strategy (Collection) PDF




    by Lara Fawzy : Brand Strategy (Collection)

    ISBN : #013282390X | Date : 2011-03-31

    Description :

    PDF-10743 | Six Rules for Brand Revitalization teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s(R). Larry Light, the Global Chief Marketing Officer who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of suc… Brand Strategy (Collection)


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    [Pub.65QUn] Brand Strategy (Collection) PDF | by Lara Fawzy


    Brand Strategy (Collection) by by Lara Fawzy

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